DUNED is the DUNE Tech Companies business unit specialized in Data Management and Data Insights. It accelerates customers’ Digital Transformation by helping them to turn Insights into Actionable Insights.
The customer was willing to improve its marketing automation flows by taking advantage of Whatsapp as one of the most-used media channels to date. Duned chose beSharp to integrate Whatsapp for business into its marketing channels ecosystem seamlessly. Due to the growing number of data sources, a new and more efficient customer intelligence engine was needed to effectively ingest and analyze an increasing amount of data from heterogeneous sources.
Duned is one of the very first Italian companies able to benefit from a custom Amazon Pinpoint – Whatsapp for business integration. Thanks to this new marketing channel, a lot of new data has become accessible, releasing new and more precise segments and audiences definition. Now it is easier for the Company to build loyalty with customers, as they can now meet them on one of the most-used social media platforms.
Thanks to the new event-driven infrastructure based on serverless and fully managed AWS services, Duned team finally got rid of scheduling, data preparation, manual querying, data visualization, and infrastructure management tasks. This allowed the marketing team to better focus on long term strategy. Data Ingestion and Analytics became faster, more performant, and cost-effective.
The newly implemented solution enabled data-driven marketing at scale. It allowed the Duned team to lead extremely targeted marketing activities resulting in a doubled conversion rate. Marketing specialists can now easily visualize and analyze information to instantly extract value from it.
beSharp has worked with Duned to set up a custom AWS-based Amazon Pinpoint – Whatsapp for business integration perfectly merged with the customer’s existing data analytics flow. beSharp Cloud Experts implemented a Data Ingestion Pipeline in line with the DevOps best practices and in full compliance with the AWS Well-Architected Framework. The power of the AWS services for Data and Analytics and beSharp’s expertise in designing, building, and implementing new solutions on the AWS Cloud, allowed Duned to reduce both the time dedicated to manual infrastructure management and tuning and the need for IT experts helping the marketing team to extract value from data.