Banca Progetto, a challenger bank focused on SME lending and consumer finance, partnered with beSharp to rethink its digital acquisition strategy.
In a market where demand for credit is strong and customers increasingly expect to self-serve online, Banca Progetto evolved a rigid onboarding process into a fluid, simple and intuitive digital ecosystem. The result was a true growth engine: a digital channel capable of turning customer interest into revenue quickly, securely and at scale.
Banca Progetto faced a dual strategic challenge: reducing high drop-off rates during customer acquisition while overcoming the structural rigidity – both from a technical, and from a operational point of view – that made every change slow, risky and expensive:
To unlock its growth potential, Banca Progetto fundamentally redefined the way it acquires customers. With beSharp’s support, the bank moved from a product-centric to a customer-centric model, introducing a single, unified onboarding journey that removes entry-point friction and uses intelligent profiling to guide each user toward the most relevant product.
At the core of this strategy sits a middleware layer that centralises operations while embedding security, governance and compliance into every step of the process. What were once perceived as regulatory and risk constraints have become built-in features of the system, enabling fast, scalable growth without compromising operational robustness.
Banca Progetto has strengthened its competitive position by combining an outstanding digital experience with a new level of market responsiveness.
Onboarding has evolved from a procedural step into a strategic sales lever, increasing the conversion rate from visitor to active customer.
Centralised governance provides granular risk control, ensuring built-in security and regulatory compliance across every customer interaction.
ROI Maximisation
By rationalising its technology ecosystem, the bank turned operating costs into investment capacity, freeing up resources for high-value initiatives instead of routine maintenance.
Business Acceleration
Time-to-market for new products and campaigns has been reduced from months to days. The organisation can now seize market opportunities as they arise, with performance measured in real time.
